A business runs primarily on its customer base. If a firm needs to succeed, it needs to draw more and more customers towards itself. This is where the need for marketing your products and service arises. Meta description plays a pivotal role in the search marketing. Most of the companies focus on creating a compelling meta description to increase their website traffic. However, small mistakes while framing a meta description can incur you big losses. If you want to expand your customer base, you need to learn about the mistakes that need to be avoided while writing a meta description. So, Let us learn about these mistakes and create a way for wider customer reach.
Falling For Character Count
A short and precise description can help you win more clients than a verbose description which has unnecessarily squeezed in words. Most of the companies fail to realize that pixels matter more than the character count of the meta-description. So, next time if you are assigned a work of creating a meta-description, don’t fall for the word-count.
Missing Out On Keywords
While writing a meta-description, don’t forget to include relevant keywords which conveys the message to the customer in an effective manner. An irrelevant keyword can show an out of context description on the SEO page. This will not serve your purpose and your customers won’t be able to get a clear understanding of your services.
Repeated Content In The Meta-Description
A meta-description is like a short promotional statement which convinces the customers that you can provide them with what they are looking for. Hence, it is crucial to keep a unique meta-description for every page. A continuous recurrence of the meta-description content can give a wrong impression to the customers.
Not Including HTML Tables
When you search for a product on the google, you tend to choose a page which has a vivid description of the product given in a systematized manner. Providing a table-based information can give your customers a convenient access to your web page. This can be achieved by identifying the interrogative search queries and implementing HTML with the data
Writing A Non-Catchy Content
Google is loaded with numerous web pages which has boring meta-descriptions. How many times you have clicked these links and exited the web-pages at the very next moment? Well, an impressive meta-description lures the customers to know about your services and product. Hence, it forms an essential part of your marketing strategy.
The meta description is as crucial as the content inside your web-pages. Hence, make sure they are relevant and good enough to get the customer attention.
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