Using Custom Dimensions in Google Analytics

Using custom dimensions in Google Analytics is not possible until we have a basic idea of custom dimensions. Basically, they are responsible for sanctioning you to store non-standard information in Google Analytics. This in turn helps you to segment any information and data that are based on the custom dimensions. You can also use custom dimensions as filters, since they permit you to isolate a particular portion of traffic or audience for a more elaborate analysis.

Having had a basic idea about custom dimensions, let us move on to executing it in Google Analytics.

First, the custom dimensions should be created in the Admin interface of the Google Analytics. The interface is found not on the view level, but the property level. Up to twenty custom dimensions are allowed per property on non premium Google Analytics. You need to expand the custom dimensions tab and click on its button. Name your dimension, select a scope and check the Active box in order to enable it.

Next, click on Hit and a boilerplate version of the code will appear which is significant for beginning data collection.

Easy deployment of custom dimensions can be done with Google Tag Manager. You just have to expand “Custom Dimensions” by clicking on “more settings” and input the index digits with the dimensions you want. Make sure to check the box which says “enable overriding settings in this tag” to find “more settings”.

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