Local SEO is extremely important for marketing your business online, & it is specifically important during the current crisis. People who are afraid to go out, are looking for businesses that are open in their nearby areas and are accepting online orders.
With the help of Google My Business Page, you can promote your products / services to your local customers.
Update your profile on frequent interval & help Google recognize your business and what does it do. Make sure tour update your profile with operational hours and what are your offerings, it helps demonstrate trust to Google & eventually helps search engines provides relevant results to end users.
Coming to your customers, share updates on your Google My Business Page (GMB) to provide customers with some news, information, offers, consulting hours (if you are offering video consulting in current crisis), pick up or delivery options etc.
The Covid19 pandemic is affecting businesses everywhere undoubtedly, but it will eventually pass. Focus on doubling your local SEO now and also in upcoming times. This will get through your business & give maximum boost you need!