What is SEO?
SEO stands for Search Engine Optimization. It is the process of taking necessary actions such as growing the quantity and quality of traffic on a website which leads to an increase in visibility of the particular site or web page. The users get to find these optimized websites easily through web search engines such as Google or Bing. In other words, it can be defined as the process of modification of websites so as they become more likely to show up when relevant searches are made via popular search engines.
Why Is SEO For Doctors Important?
The modern world revolves around the internet. Whenever a person feels the need for any particular service, he or she turns to the smartphone for help. Search engines such as Google help them find the best options and they can choose from the available results. Here comes an interesting fact, people mostly pay attention to the top three or four results of the search. The rest go unseen and thus, not visited.
When it comes to a highly competitive and ever-growing field such as medical services, one can find millions of results when looking up online. Even if one mentions a particular geographic location, thousands of results pop up. If you are a doctor and expecting increased activity through your website, you would be very disappointed to see that rarely your site shows up higher on the search result list. This article is dedicated to providing an overview of the search engine optimization and its necessity, particularly for doctor’sand clinic’s webpages. Keep reading to learn more about the same and know how to make the best use of SEO for your website.
How Does It Work?
You may think that physician websites appear randomly in the search results, but the reality is totally different. The top results do not appear there by mere accidents. In order to stay high up in the list methodical approach is an utter necessity. High rankings need a thorough program of refining and monitoring which can take a long time, say weeks or even months. When the site achieves the required goal, the positive effect it has on your professional practice is amazing. The steady increase in referrals and appointments are prevalent over the life-span of your practice.
Let us go through the process how patients get to find your website when looking up on Google or similar browsers. The sites appear in their search results as per ranking. They are ranked on the basis of several factors. They include security and accessibility of the website, domainage and authority, content optimization, mobile-friendliness, number of pages, links and much more. Usage of the correct tags and giving clues about the material of the contents also help the cause.
SEO for clinics are extremely crucial since ranking even in the second or third page of the results is not enough to let most of the people in need to know about your service. Moreover, being within the top results not only get higher number of clicks, but also comes with other advantages which are discussed later in this article.
What Do The Patients Look Up Online?
Before you get on with the further details of SEO and its implementation for your website, you must know the perspective of your patients. Stepping into their shoes, you must find out what they are looking for and how do they use the search engines for that. The type of your medical practice also has a significant impact on the manner of searches by the patients. For instance, a person looking for pediatric care would search differently than a person wanting orthopedic service.
The intents of patients also play a vital role here. Searches done for informational or research purposes would be very unlike than searches made with transactional intent. Speaking of transactional searches, most patient favor face to face services. Thus, when a person is in search of medical help and ready to schedule an appointment, they would go for the options available nearby. This is the reason “near me” searches are so common for doctors of all specializations and practices.
Once you consider the diversity of your audience types and intentions, you should try and target keywords fitting for all intents. This way your SEO strategy would be most effective. Your practice gets maximum penetration online and reaches out to potential patients of every category.