Google Chrome announces plan to label slow websites

Google has announced its plan to identify and label websites that typically load slowly by way of clear badging in Chrome. Google Team posts a blog “Badging is intended to identify when sites are authored in a way that makes them slow generally, looking at historical load latencies. Further along, we may expand this to include identifying when a page is likely to be slow for a user based on their device and network conditions”

This move might push the developers & webmasters to speed up their website to avoid slow-loading badge.

Google shall take several properties into consideration to determine if the website will be slow or fast loading. The sites would be labeled into accounts of historical load latencies and would use badges to highlight when a site is authored to be slow. Also, the Chrome team is also exploring how to identify sites that will load slowly based on device hardware or network connectivity.

Additionally, Google has also highlighted other tools as well – PageSpeed Insights & Lighthouse – as starting points to evaluate the performance of a website and encourages owners not to wait to optimize their sites. The company also unveiled a preview of an API, called Web Bundles which allows developers to distribute content across multiple formats.

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