Nowadays, ‘Customer Decision Journey’ is evolving so fast that it needs some meaningful alternative solution. AI can be the key to provide a suitable standard in CDJ. Whereas customers use multiple devices, their channels of shopping via online or offline also enhance so far. That is why new brand endorsers apply AI to help customers to shop the products in their doorstep with a clear-cut solution.
New Consumer Strategies
Consumers are ready to compare in-store and online prices via mobile. They try to save money through coupons and find the solution of getting the product at a lower cost with no compromise in quality. About 60-65% of people are there to believe in online research, whereas others think it is necessary to have an excellent in-store shopping experience.
Here are a few scenarios you may know.
- According to research, many people research the product online and try to purchase it from in-store.
- It is necessary to find some critical information and reviews online about the product before purchasing it.
- As mentioned earlier, 60-65% of people use their phones to have some valuable research on the product.
This multichannel approach among the customers is somehow confusing to manage between the devices. Nowadays, marketers are taking customer-friendly strategies like online offers, coupons, 50% off the in-store pickup.
Standardization In New CDJ
The early efforts get minimized with new CDJ options. It is not so easy to adapt, but more data points you need to follow through this. There are numerous representations and inventory details that many persons could not adjust it.
AI is not only an option but a permanent solution in CDJ. It is highly advisable to leverage some platforms to share data among the high-scale customer views.
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